Motivations to Read
I have a love hate relationship with the media, because it skews more towards the hate side, I've invested some time and resources into learning more about media. Maybe I can understand it a little better and not react so sharply when media companies do things that make me feel pessimistic towards humanity. Hopefully, with more knowledge I can also better navigate media in the future, when I need it. This was recommended as a classic book.
3 Reasons to Read
- Insightful 1960s perspective of where marking and media is heading towards.
- A book that uses media to explain media.
- History on the evolution of media and it's effects.
Notable Quotes
“There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.” Marshall McLuhan
“The ear favours no particular “point of view.” We are enveloped by sound.
It forms a seamless web around us.
We say, “Music shall fill the air.” We never say, “Music shall fill a particular segment of the air.”We hear sounds from everywhere, without ever having to focus.
Sounds come from “above,” from “below,” from in “front” of us, from “behind” us, from our “right,” from our “left.”
We can‘t shut out sound automatically.
We simply are not equipped with earlids.
Where a visual space is an organised continuum of a uniformed connected kind, the ear world is a world of simultaneous relationships.” Marshall McLuhan
“All media work us over completely.” Marshall McLuhan
Follow @juvoni for more info. Send me your hidden gem book recommendations.
