Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Cover

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

byEd Catmul

9.5/10
Readability
Read Time10 hrs
Format
Published:2014Read:July 4, 2016Pages:368
Juvoni Beckford author photo
by Juvoni Beckford@juvoni

Motivations to Read

Pixar movies have influenced my personal growth, ever since I watched Toys Story on VHS as a little kid and even today as a young adult. I was surprised that this was recommended numerous times as a business book when the nature of the story is creativity, but I guess they both go hand in hand.

3 Reasons to Read

  • The ideals and techniques that have made Pixar so successful and wide admired.
  • How to build and work in high performing teams.
  • How to unlock and unleash your creativity.

Notable Quotes

“Failure isn't a necessary evil. In fact, it isn't evil at all. It is a necessary consequence of doing something new.” Ed Catmull

"For many people, changing course is also a sign of weakness, tantamount to admitting that you don't know what you are doing. This strikes me as particularly bizarre—personally, I think the person who can't change his or her mind is dangerous. Steve Jobs was known for changing his mind instantly in the light of new facts, and I don't know anyone who thought he was weak." Ed Catmull

“If you aren't experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it.” Ed Catmull

“Getting the right people and the right chemistry is more important than getting the right idea.” Ed Catmull

“When faced with a challenge, get smarter.” Ed Catmull

"Craft is what we are expected to know; art is the unexpected use of our craft." Ed Catmull

"You don't have to ask permission to take responsibility." Ed Catmull

Notes for this book are still being transcribed.
Follow @juvoni for more info. Send me your hidden gem book recommendations.

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